---
id: sequence-reports
title: Sequence reports
slug: /sequence-reports
description: See how your automatic texts are doing — sent, delivered, replied and booked — and why any messages failed.
keywords:
  - sequence reports
  - speed to lead
  - review request
  - win-back
  - delivery
---

**Sequence reports** shows how your automatic texts are performing: *sent,
delivered, replied and booked.* Open it from **Setup → Sequence Reports**.

Each report card covers one automatic sequence — **Speed-to-Lead**, **Review
Request** and **Win-Back**. Until one is set up, the page says *No sequences
yet*. Create them from [Follow-ups](./follow-ups.md).

## What each card shows

| Figure | Meaning |
| --- | --- |
| **Sent** | Texts handed to the carrier. |
| **Delivered** | Texts that reached the customer's phone. |
| **Replied** | Customers who answered. |
| **Appointments booked** | Bookings that came from the sequence. |
| **Reviews requested** | Review requests sent (Review Request sequences). |
| **Opted out** | Customers who replied STOP. They are never texted again. |
| **Failed** | Texts that did not arrive. |

## Why messages failed

Open **Why messages failed** on a card for a breakdown:

| Reason | What it usually means |
| --- | --- |
| **Invalid number** | The number is not a real phone number. |
| **Unreachable** | The phone is off or out of service. |
| **Landline / not mobile** | Landlines cannot receive texts. |
| **Blocked by carrier** | The carrier filtered the message. |
| **Recipient unsubscribed** | The customer previously opted out. |
| **Sender not registered** | Your business texting registration is missing or not approved. See [Texting registration](./texting-registration.md). |
| **Sending limit reached** | You hit a sending limit; messages resume later. |
| **Account setup issue** | Something in your messaging setup needs attention. |
| **Message rejected** | The content was refused. Reword it. |
| **Sending service error** | A temporary problem on the sending side. |

## Next steps

- [Follow-ups](./follow-ups.md) — build or change a sequence.
- [SMS Inbox](./sms-inbox.md) — read the replies.